Ambition EST 2030

Québec's Electric and Smart Transportation (EST) industry: a world leader in zero-emission strategies

The Québec EST industry is one of the first in North America to mobilize its ecosystem through a green, structuring and mobilizing industrial policy.

Ambition EST 2030 is the bold action plan created in consultation with our industry to decarbonize our transportation systems and support the development of the Quebec economy.

Broken down into 8 strategic ambitions, this industrial policy enables everyone to follow the progress of the project’s 225 concrete initiatives. In addition to its technological and environmental impact.

Follow the evolution of initiatives

Download the executive summary

8 key strategic ambitions

The Ambition TEI 2030 roadmap is divided into 8 strategic ambitions, major areas of action that provide an effective method for structuring our ecosystem.

Talent

Propulsion Québec is helping to create a talent pool in the electric and smart transportation (EST) sector.

Innovation and R&D

Research and development are essential to ensure a sustainable energy transition in Quebec.

EV transition

Analyze the evolution of electrification in vehicle fleets to ensure that the objectives of the transition to electric and sustainable mobility are met.

Infrastructure

To support the electrification of transport, it is vital to rapidly deploy a charging network and smart infrastructures.

Data management

Propulsion Québec ensures the development of collaborative and secure data management in the various facets of sustainable mobility.

Experimentation

Quebec offers ideal spaces and solutions for sustainable mobility tests and demonstrations. Propulsion Québec encourages innovation in EST.

Financing

Propulsion Québec is proposing a strategy and action plan to help meet the challenges of financing sustainable mobility.

Battery industry

Propulsion Québec is collaborating in the development of a lithium-ion battery industry for electric vehicles.

Clear targets for Quebec

Autonomy

Meet our huge local need for electric and smart transportation by 2030 by improving our trade balance with locally produced strategic infrastructure and vehicles.

EST leaders

Help our neighbors meet their needs and allow Quebec to benefit economically. Exporting EST goods and services world renowned for their quality and innovation will help secure Quebec’s place as an industry leader.

GHG reduction

Play a key role in approaching North American climate targets so we can improve our environmental record and position Quebec as a trailblazer.

Interactive tool on ambitions and progress

Discover our participative tool that enables all ecosystem players to follow the progress of the 225 initiatives of our green industrial policy, grouped under 8 key strategic ambitions.

View tool

A unique industrial roadmap in Canada that aims to position Quebec as a world leader in a strategic zero emission industry.

In order to sustain and expand this lead, Propulsion Québec, the electric and smart transportation industry cluster, has developed, with Deloitte, Ambition EST 2030, an acceleration plan that will make Quebec a world leader in electric and smart transportation by 2030.

This project was made possible with the support of Ministère de L’Économie et de l’Innovation, Ministère de l’Environnement et de la Lutte contre les changements climatiques, Desjardins, Hydro-Québec, IVEY Foundation, Communauté Métropolitaine de Montréal, Deloitte and ISEQ.