An assistance and financing program for local businesses

Published on 31 May 2023 Propulsion Québec Program
This initiative is made possible through the financial support of

Paving the way for Québec pioneers in the transition of transportation

Description and objectives

Thanks to Canada Economic Development, the Transition+ Program offers personalized support to small and medium-sized manufacturers who wish to integrate the supply chain of the electric and smart transportation (EST) industry.


Financial assistance: A significant contribution to adapting your product and service offering for the electric and smart transportation market

A selection of experts: Networking with the consultants of your choice from a pool of pre-screened experts in manufacturing, marketing and supply chain operations.

Support: Personalized support to develop and adapt your product and services, all while positioning your company in new markets.

Concrete results: Beyond the business assessment, we offer a complete and personalized marketing plan with an estimate of the expected investments and returns on investment related to the EST sector

A four-part customized program

  1. Business and commercial evaluation (required)

    An extensive evaluation of your organization will be conducted by the selected external consultant. This part will highlight the strengths and weaknesses as well as the challenges and development potential of your company in the electric and smart transportation sector. It will also be the time to evaluate the business opportunities that are available to you. This personalized overview will help better understand what strategies you will need to put into place.

  2. Strategic recommendations

    Companies that have received a recommendation in Part 1 for the adaptation of one or more products will have access to the analyses and recommendations necessary to continue their thinking. This step will allow us to determine adaptation options, prioritize them, and make strategic recommendations related to the design or changes to your plant. It is an additional step to see even more clearly.

  3. Additional funding

    Let’s go further! Because applying for funding and finding financial aid can quickly become a headache, we can help you every step of the way. Businesses with significant growth potential will have access to this complementary step, including an evaluation of available financial aid and a bank of optional hours to help apply for funding.

  4. Marketing plan (mandatory)

    A robust, customized plan will help you flourish in the industry. Companies that have received an assessment will be able to update their marketing plans to integrate the concepts of the previous steps, facilitate deployment, and prepare for the transition. This step includes customized strategic objectives, company repositioning, a distribution channel strategy, the required financial and human resources, and an efficient production system.

Eligibility criteria

  • A manufacturing company or one that wishes to develop a manufacturing activity related to the various electric and smart transport sectors
  • A member company of Propulsion Québec in the ”Industrial” category (For more information)
  • Small and medium-sized businesses with less than 500 employees, with a Québec Enterprise Number (NEQ)

Learn more :

Talk to our experts

Do you have any questions?

Ask our Transition+ Program manager.

Sara Pellerin

Director, Programs and Community

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