Advisor – Digital Marketing

Job Summary

Member of the Communications team, under the Vice-Presidency, Member Services and Communications, the incumbent contributes directly to the promotion of Propulsion Québec's projects and initiatives. The role encompasses two dimensions: the development and optimization of the organization's digital marketing, and the management of project and program communications.

Responsibilities

Digital Marketing

• Define and deploy digital marketing strategies aligned with organizational priorities
• Act as internal reference and evolve digital practices, tools and approaches
• Optimize platform and campaign performance
• Develop a thorough understanding of members' needs, expectations and behaviors
• Contribute to implementing initiatives that promote engagement and retention
• Monitor performance indicators and formulate concrete recommendations

Project Communication

• Assume a communication lead role for projects and programs
• Develop communication plans and ensure their deployment
• Produce clear, structured content tailored to different channels
• Create simple visuals consistent with the brand image
• Ensure quality, consistency and strategic alignment of communications
• Collaborate with internal teams and coordinate external partners as needed
• Ensure compliance with timelines and budgets, and achievement of objectives

Required Qualifications

• Bachelor's degree in communications, marketing or related field
• Minimum 5 to 7 years of relevant experience, including significant digital marketing experience
• Project management experience
• Very good writing skills in French and good command of English
• Ability to simplify and structure complex messages
• Analytical mindset and results orientation
• Experience in optimization, UX strategies and conversion
• Autonomy, rigor and sense of priorities
• Ability to influence and play an advisory role
• Office Suite, Canva/Adobe suite, Zoho/CRM, SurveyMonkey/MailChimp, LinkedIn, performance analytics tools, project management software

Assets

• Knowledge of and interest in energy transition issues
• Experience in an economic development organization
• Experience collaborating with agencies, freelancers or external suppliers