Smart, Safe & Sustainable

Benoit Morin

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Vice President of Sales – Canada, The Lion Electric Co.

Vice president of sale in Canada for The Lion Electric Co., M. Benoit Morin has join the team in October 2016.

Prior to this position, he worked for major American and European groups. Mr. Morin has acquired his experience over several years abroad, mainly in Europe where he worked with major players in the aerospace sector including Airbus, EADAS, Eurocopter, Bombardier and Safran.

With over 20 years of experience in the design of critical embedded systems, he has held commercial director positions in Europe and North America.